Adobe Journey Optimizer

Note - Resource should have ACC background and currently working on AJO   Position: Sr. Technical Consultant - Adobe Journey Optimizer

Total Experience: 6 to 10 Years   Must Have Skills:

·       Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.

·       Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.

·       Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.

·       Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc

·       Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.

·       Understand complex data models (preferrable XDM) and the objective of marketing campaigns.

·       Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.

·       Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.   Good to have Skills:

·       Own the project deliverables end to end working independently.

·       Prior experience with CDP/Adobe campaign

·       Data engineering Skills       Responsibilities

·       Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer

·       Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.

·       Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.

·       Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.